A few days late, but the meaning is the same. The day is meant for people to be more aware and celebrate environmentalism and the plant's health. This is something I am concerned about everyday. I heard a report stating that 'Corporate ad's concerning greening their brand occur on average 4% of total ads played, and on Earth Day they account for 10%'. What does this say to you? For me it means that 'greening' has no real meaning at all. Brands who push popular ideas as they come week to week are just trying to jump on the tips of the tongues on customers. Brands that push sustainability in their business and not just their Earth Day message are exactly the brands we should be buying from.
No comments:
Post a Comment