I am as shocked as you probably are. The E.P.A. announced it Top 50 green energy purchasers HERE. Of the top 5 companies I owned 4 of their stocks and didn't even realize it. It obviously makes me feel better with new realization of the information. I think the most shocking must be that Whole Foods(#5) purchases 100% of energy from renewable resources and Wal-Mart(#15)purchases 8%. That sheer volume of difference is exacerbating the 'Wal-Mart' effect. Whole Foods, while they are progressive only throw a drop in the bucket of what Wal-Mart has the capability to complete. Next most shocking, City of Oil (I mean Houston) right up there as the largest city purchaser of renewable energy. As I continue to read I have to retract my previous statements because Kohl's Department Store is # 3. Kohl's. I connect Kohl's with cheesy 30-60 year old woman's clothing. And now this. Wow.
This was as shocking as is was enlightening. I suggest for all to amuse and educate yourselves.
Monday, April 27, 2009
Friday, April 24, 2009
Earth Day 2009
A few days late, but the meaning is the same. The day is meant for people to be more aware and celebrate environmentalism and the plant's health. This is something I am concerned about everyday. I heard a report stating that 'Corporate ad's concerning greening their brand occur on average 4% of total ads played, and on Earth Day they account for 10%'. What does this say to you? For me it means that 'greening' has no real meaning at all. Brands who push popular ideas as they come week to week are just trying to jump on the tips of the tongues on customers. Brands that push sustainability in their business and not just their Earth Day message are exactly the brands we should be buying from.
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